When is it too early for retail stores to display holiday decorations?
By: Emma Clark
Each year it seems that retail stores begin selling holiday decorations earlier and earlier. When is it okay for retail stores to begin selling holiday related items? Taking Christmas as an example, some find it acceptable for stores to begin selling Christmas items before Halloween while others find that outrageous. Should stores wait till the preceding holiday is over to begin selling the next holiday’s decorations? For many retailers it is important to be the first to put out decorations for the upcoming holiday so they can be the consumers first stop. Businesses want to get ahead of the competition by selling supplies for the upcoming holiday earlier than when competing businesses might. This competition can make retailers feel pressured to get out the next holiday’s supplies at such an early time that may seem unnecessary to many customers. Another major competition for retailers is online shopping, Amazon in particular. People can buy holiday supplies and gifts year round at places like Amazon. So, businesses feel the need to put out decorations earlier and earlier to keep up with online shopping. For many consumers, they enjoy when businesses put out holiday decorations early. They find it much less stressful when they can do their holiday shopping ahead of time and avoid the last minute rush. Although for others, they find it overwhelming and annoying to see holiday decorations for a holiday that isn't occurring for another 2 months. It is impossible to please everyone but for many reasons businesses find it necessary to begin sales for the upcoming holiday earlier each year.
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