As the holiday season approaches, most frigid and cold months approach with it. Currently, too many people are left stranded in the cold across the world. One city, however, is working on a solution to the problem that affects so many each and every year. The capital of Sweden, Stockholm, will be replacing every digital ads and billboards with directions to the nearest homeless shelter or heating room. In Sweden's latest survey, from 2011, 34,000 people were homeless, or 0.36 percent of the population. Beyond this, Clear Channel, the marketing agency in charge of many of Sweden’s advertisements will be programming their fixtures to automatically display emergency notices when the temperatures drop extremely low. Although the emergency notices will be shown across Stockholm, the city is taking extra care to broadcast the electronic directions in areas with high concentrations of homeless people. This does not just benefit Stockholm, however. If this is successful in Sweden, the idea could spread to other developed nations, creating a culture of helping out fellow neighbors to find shelter during the chilly winter months. About 1.56 million people, or about 0.5% of the U.S. population. If the United State’s major cities integrated this method, thousands could be alleviated from their suffering in the cold during this winter season.